Standing on the top of an impossibly majestic mountain can be somewhat overwhelming. Equally so can be figuring out what things you want wrapped, strapped, clipped, buckled, tied, zipped, cinched, and gripped to your tiny little body balancing on that massive peak. What's between you and the elements matters, just ask... well, never mind... suffice to say that while the sensation is free, the medical bills are not.
Lucky for us we don't have to seek out an interview with the legendary pro-skier mountain goat, or the ever-elusive shredding yeti for the insider scoop. We have Freeskier Magazine, who every year put out a buyer's guide so we can all feel confident while we hesitate, and look cool while we psych ourselves up before bombing the hill.
For the 2022 edition, the extraordinary folks at Freeskier hit us up for a fresh new way to showcase the best of what the skiing industry has to offer. Boots, and bindings, and goggles, and gloves, oh my! And let's not forget about helmets and mid layers (which tend to come in handy).
Our concept had co-Founder RC Walker working nights in his garage cutting and constructing a smorgasbord of variously sized white risers fit for a king (of the mountain). Our art directors then released their inner child and went at stacking and balancing, arranging and rearranging everything within reach until the geometry and shadows had that whisper of a white summit.
With who knows how many thousands of dollars of incredible gear waiting for their close up, no material nor knowledge was spared. We dug deep into the physics of light refractions and color theory, moving through setup after setup, to make sure the goggles looked perfect in-camera. We built an adult-sized, white seamless tunnel mining for the perfect light.
When you flip through the pages of the Freeskier 2022 Buyer's Guide, if you listen closely, you'll hear the whisper of fresh powder in the breeze. If you're on the top of some awe-inspiring mountain, you can almost hear that same drift telling you to "ski free."