With multiple ports scattered along the coast of North Carolina, NC Ports is a massive operation with thousands of employees operating huge cranes to move boxes the size of studio apartments on and off boats so big it's hard to believe they actually float.
La Storia was brought in by Digital AOR, HMH broadhead, to oversee the full production of a video campaign for NC Ports showcasing the passion and determination NC Port employees have for getting the job done.
The supply chain, as we all know, is complicated – sometimes tricky – business, so having people as dedicated to their, often overlooked, jobs like the NC Port employees goes a long way. We matched the pride they take in their work with bold imagery and a confident, manifesto-style voiceover to put on full display the commitment they have to always doing work with efficiency and excellence.
We've done projects with airplanes, luxury race cars, and now enormous boats. I guess that means rocket ships are next.