The Fight and the Fuel

Balance of Nature


  • Boulder, CO

Exercise and diet, exercise and diet – the mantra of doctors and nutritionists everywhere. Easier said than done though. Working out is, true to form, work, as evidenced by sweat and sore muscles. And a proper diet usually entails a lot more fruits and vegetables, and a lot less chocolate and bacon, than one might expect. 

For the dietary supplement brand Balance of Nature, we wondered what it might look like if someone were to try and get all of those fruits and vegetables needed to fuel a demanding workout in the traditional way. What if the fast-paced, athletic world of exercise and the take-your-time, methodical world of healthy eating collided? So, with the aim of inspiring and amusing, we brought the fuel into the fight to create a video that is both intense, and intensely odd.