It’s one thing to go to a summer party. It’s another to bring the party in an icy fresh ROVR. Both are fun and colorful, but only one means “cool” in both senses of the word.
A cooler is very simple piece of equipment and an even simpler concept, but it's wild just how complex the materials and design features have become. Coolers today are a long ways from the cheap box with a janky handle and terrible plastic wheels of yore. So when you get a good one that keeps ice for a week, you take it everywhere. And whether you're in the mountains, at the beach, or in your own backyard, the cooler is often at the center of action: it is the vessel and wellspring of all kinds of tastiness, a portable table, and a great seat.
To create this brand anthem video for ROVR, we shot a few of the scenes ourselves in and around Denver and Boulder, and enlisted a couple influencers around the country to capture the fun in places like the beach (which is just a little bit hard to find in Colorado). We tied all the good vibes together and made the whole party pop with a sweet and savory graphic treatment. When it comes to fresh-air fun and letting the good times roll, this will certainly whet your appetite.
