Imagine how magical it would be to get rewarded for doing things you're already doing in your downtime.
MistPlay works kinda like that - you can get digital rewards for playing games on your phone (something you're probably already doing in your downtime) that you can then redeem in the form of gift cards and other goodies to use at your favorite stores.
When our friends at MistPlay first came to us stating they wanted to produce two CTV commercials in Q4 of 2025, the brand hadn't dipped their toes into Connected TV yet so it really felt like the world was our oyster in terms of what direction to take.
To kick things off, we held a virtual Pitch Party and pitched each other the wildest, whackiest, funniest concepts we could think of. From there, we honed in on three concepts that felt right and ultimately decided on the final two we produced.
This was such a fun and meaningful exercise for our team because it enabled us to bring in our Director, Adam Patch and DP, Jonathon Boal - into this project earlier than usual. Our creative team was able to concept prior to the pitch party and come up with some ideas together that we felt really good about executing. And when it came to the party itself, we learned a ton about the client in that initial call and could tell pretty effortlessly through non-verbal behavior what landed with them personally, what seemed to resonate with the MistPlay team as a whole, what felt too left field, what wasn't a use-case of the app, etc.
With the Creative phase complete and our approved concepts in-hand, we then spent the next 4 weeks overseeing full Pre-Production, Production and Post services to bring each of the concepts to life.
This particular spot, which we internally called Nosy Neighbors, required a pretty specific location with two houses that had a fenceline between them that the neighbors could talk over but not as extreme as the Home Improvement fence height. We spent a week or so location scouting and couldn't find exactly what we were looking for, so we ultimately used two homes we had existing relationships with that had the approachable aesthetic we were going for and built a fence line between them. (Quick Shout Out: in addition to building the fence and mail boxes seen in the spot, our Art Department absolutely CRUSHED on this campaign. In one filming day, they full decorated the front of the hero home for Christmas in 95 degree summer heat while prepping and organizing for our second spot which filmed the very next day.)
All in all, this spot which included multiple versions of 30's and 15's was completed in just one filming day on-location in Colorado thanks to our incredible local crew, talent, animal wrangler, vendors, etc...
Post was overseen in-house by our in-house Head of Post, creative team, Adam & Jon and then shipped off for color by the lovely Arianna Shining Star who put the final bow on these before they were shipped off to CTV trafficking.
This entire campaign was an absolute JOY to work on from start to finish. We heard from so many people that it was their favorite project to work on. Thank you to everyone who touched this one in some capacity and helped bring them to life.
We're happy to report that this ad not only looks good, it's performing for the brand too. The CTV networks it's airing on are generating strong returns and the spot is showing direct correlation to installs and revenue for our friends at MistPlay.
We're looking forward to another round of concepts together in 2026!
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