LaCie 1big 4K Docking Station

We are big fans of LaCie products. 

From their rugged drives to their docking stations, LaCie has been a trusted brand in data storage not only for us, but for the vast majority of filmmakers and production companies alike.  So when we were approached to produce a video campaign that debuted LaCie's new docking stations made for filmmakers, it was a real honor to work on a product targeted at our own industry!

The LaCie 1big Dock is a Thunderbolt™ 3 storage hub that lets you ingest files directly through built-in CF and SD card slots, connect two 4K displays, daisy chain devices via USB-C or USB 3.0 ports, and charge your laptop with up to 70W of power—all through a single cable. What’s more, it features an advanced-cooling design and a swappable, enterprise-class drive because what matters most? Extended reliability.

We partnered with LaCie on the creation of (3) videos for this campaign and oversaw the concepting and strategy, pre-production, production and post-production of each spot.  

We filmed the content for all (3) videos in (1) 12-hr shoot day, on-location in Boulder, CO.  Our crew was absolutely stellar on this shoot and together, we knocked out a hefty shot list in record time.  Big shoutout to our DP on this project, Alex Witkowicz, who had flown in from filming in Bolivia late the night before, and hopped right in hours later to lead our team.

With production wrapped, we headed into Post Production where we oversaw editorial on all spots, as well as the design and implementation of animated graphics to call out key product features throughout each video.  

Though the product launch was delayed due to COVID-19, we look forward to hearing how other film makers like this docking station and hope it helps their workflow.

Until the next one, happy filming!