2big RAID: Professional RAID Made Easy



  • Boulder, CO

We love creating commercial content, especially when we get to feature products we use in our line of work. The 2Big RAID by LaCie - happens to fall into that category. To showcase the launch of this new RAID for LaCie, we used a combination of live action footage, screen capture on-location, and animated graphic text call outs to showcase key features. The spot was shot in one production day, on-location in Boulder, Colorado.


  • Creative Director Daniel Parker
  • Director of Photography RC Walker
  • Producer Molly McKinney
  • Art Director Heather Wicken
  • Gaffer Eric Fulcher
  • AC Josiah Roetker
  • Casting Wilhelmina Denver


  • Arri Ultri Prime Lenses
  • Dana Dolly
  • RED Weapon 8K


  • 2020 Bronze Telly Award Social Video: Products & Services