We love the smell of engines in the morning!  Add in a competition, live audience, a dozen cameras, and you’ve got one of the most exciting, nail biting, teeth grinding events we get to work on each year. And this year was no different at the Randy Dorton Hendrick Engine Builder Showdown, where the tension was palpable as teams competed against each other and the clock, to leave only one team standing in the Winner’s Circle.  

Hendrick Automotive Group, headquartered in Charlotte, NC, has created a unique and truly fascinating event, in honor and memory of Randy Dorton, who was an inspiration to the advances in the race engine and a revered co-worker and friend. Two man teams are comprised of a technician from the Hendrick Automotive Group and an engine builder from the famous Hendrick Motorsports Team (more NASCAR wins then we can count. Two teams compete simultaneously, to build an entire stock car engine that must run for an entire minute. As if it wasn’t stressful enough, time penalties are added after the build for critical fasteners that aren’t tightened correctly.  It’s a race against the clock and the two top teams advance to a final showdown, where the best time wins! It’s extremely difficult and considered a high honor to be chosen to compete.

This was our second year partnering with Hendrick Automotive Group to help capture, produce and feed the livestream for the event. The event draws interest of all varieties of spectators. Its was important to capture all the aspects of the event, including interviews with the competitors, the commentators and engine experts, who shed light into what was going on and the intricacies of this unique event.

To accurately capture everything, we had 12 cameras running simultaneously on the floor.  Two were un-manned and mounted over the engines, the rest were stationary or floating, all feeding into the production truck and then out to the live stream.  Once the competition began we had little opportunity to make lighting or camera adjustments without affecting the competitors, so the cameras and some of the lighting were connected and could be remotely controlled on the fly.  

We spent several months in pre production with the very talented team at the Hendrick Automotive Group and together, came up with a detailed plan to manage this robust project. And though there will always be exciting unexpected technical challenges that arise on projects like this one, our rock star team pulled everything together and we were able to share this event with the masses.

We love covering this competition every year and to have the working relationship we have with Hendrick.  We’re looking forward to next year and we highly recommend you tune-in in to join us, it’s a one of kind experience! 

CLIENT: Hendrick Automotive Group

PRODUCTION: La Storia Productions


Co-Host: Kimberly Coon

Co-Host: Ralph Sheheen

Floor Commentator: Jimmy Thompson

Valvoline Spokesperson: Scott Wieland

Producer: Geoff Walker

Producer: Michelle Wheeler

Director of Photography: R.C. Walker

Production Truck Producer: Dale Hill

TV Director: Randy Belk

Assistant Director: LeAnne Morse

Floor Director: Thomas Torrey

Gaffer: Jim Cote

G & E Swing: Corey Skipper

Camera Ops: Angela Synan, Josh Franklin, Daniel Coston, Shannon Ostrower, Jason Rowland, Daryl Chesser

Handheld Camera Ops: Zach Whiteside, Brent Belk 

Production Assistant: Jordan Hansen

Production Assistant: Sarah Batista

Makeup Artist: Sandi Fix

Greater Charlotte Freight PSA:

As kids, we all remember that moment.  The ground starts to shake beneath our feet, the whistle blows in the distance, our heart pounds with excitement and then you catch your first glimpse of her; the most beautiful steel lady you’ve ever seen. She moves down the tracks with a powerful grace, her cars majestically in tow. Not much has changed; our team still gets that child-like excitement when we see a train or an airplane take off. We were fortunate to recently work on a project that allowed us to relive those childhood memories by filming trains, planes and trucks.

Centralina Council of Governments, one of our clients on this project, helps find innovative solutions to both existing and future challenges facing Greater Charlotte and unifies the region’s collective resources to help grow the economy, create jobs, improve the quality of life and control the cost of government.After being selected from their RFP process, we were tasked by CCOG and the North Carolina Department of Transportation, to create a PSA that would highlight the importance of freight in the region and in the country. We worked in creative collaboration with CCOG and decided the best way to showcase the importance of freight was to show the impact it has on the quality of our daily lives, the resources we consume, and give a nod to those that work tirelessly to make it possible.We shot the whole piece in just 3 days, at multiple locations across the Greater Charlotte region. The tough thing about trains, planes and trucks is that they don’t like to sit still for very long.  We wanted to capture them in their environment, working and hauling goods, so it took a large amount of pre-production and scheduling to make sure we captured all that was desired, in short bursts to not disrupt the equipment’s schedules, and in a safe manner for our crew and talent. Thanks to the North Carolina Highway Patrol, the Cabarrus County Sheriff’s Department, Walmart, Piedmont Rail, American Airlines, Charlotte Douglas International Airport, the City of Charlotte, Charlotte Film and the towns of Waxhaw and Belmont, NC we were able to shut down roads, perform rolling road blocks, ride around on train engines, get up under airplanes and out on runways.

To keep the piece authentic and highlight real people, all of the workers featured in this video were captured in their real world / local environments. This project would not have been possible without these hard working individuals, our stellar crew and the hard working team at CCOG.

We are happy to be a part of this campaign and grateful its been received well by the community. We hope that next time you see one of these beautiful metal machines go down the road, you’ll pause for a moment and smile, knowing all that they provide to our way of life and this world we proudly inhabit.


CLIENTS: Centralina Council of Governments & North Carolina Department of Transportation

PRODUCTION: La Storia Productions


LSP Client Services: Geoff Walker

Producer: Molly McKinney

Director: Michael Crissinger

Director of Photography: R.C. Walker

1st AC: Zach Whiteside

Audio: Geoff Walker

Key Gaffer: Brett Ray

Grip: Kelly RuBottom

Production Assistant: Jack Fernandez

Camera:  RED Weapon 8K

Lenses: Fujinon 20-120mm, Arri Ultra Primes


There’s a unspoken profoundness watching the sun set behind the high mountains of Colorado, being out of breath from running up the hill with a Movi and truly experiencing an amazing moment at work. We may be partial, having grown up in Colorado, but we’ll take any excuse we can to get up into the mountains.

We recently partnered with Seagate Technologies on a project to showcase their new DJI Fly Drive and its features. We spent a day with our friend Jordan, who is a filmmaker in his own right and an avid DJI Mavic flyer, exploring some of the lakes and mountains on the Colorado Eastern Slope. This shoot had a lot of fun perks with several drones, our Movi Pro and even a pimped out, lifted Jeep.

Our turnaround for final delivery was tight, which gave us a short time to pull it together.  We location scouted, finalized creative, found our talent, submitted detailed maps and shot lists to our location staff, secured our certified drone pilot and got it all approved in just one week. The weather and nearby forest fires posed some additional challenges as well, but ironically provided us with nature’s soft diffusion. The entire piece was shot on-location over a single day and we worked with on-site park rangers and property managers to locate the best places to film each scene.

We had a lot of fun making this video!  A huge thanks to Seagate, the park rangers, our awesome aerial crew, and all that were involved in helping us bring this concept to life.  Check out Seagate if you get a chance.  The technology they create is truly revolutionary and is helping to reshape the way we are able to go out, capture, and store.


CLIENT: Seagate Technologies

PRODUCTION: La Storia Productions


Producer: Molly McKinney

Director / DoP: R.C. Walker

Aerial Drone Pilot: Stephen Morgan

Assistant Camera: Isaac Walsh

Camera:  Sony FS700 & A7sII

Lenses: Fujinon MK18-55mm & 50-135mm

Intelligentsia Racing - Red Hook Criterion:

The heart pounds with excitement, elevated from the roar of the fans. The energy is as palpable to the spectators as it is to the competitors. Lady Liberty is gracefully watching from a distance, as the high intensity cycling race flows through the streets.  This is the making of The Red Hook Criterion, a fixed gear cycling race that celebrated its 10t anniversary in Brooklyn this year.

We teamed up with Intelligentisa Racing and their key sponsors, Giordana Cycling, Pinarello Bicycles, and Intelligentsia Coffee Company, to document the team racing at Red Hook.  With team leader, Colin Strickland, being the reigning champ and race favorite, the team had a lot of hype going into the race. We wanted to capture that intensity but also give more of an inside look into Colin and why he loves racing.

It was a run-n-gun shoot, with a small crew, consisting of early mornings / late nights, espressos, lots of crowd dodging, public transportation, tacos, bikes and a good amount of lycra.



Creative Director: Julian Andretta

Producer: Geoff Walker

Director of Photography: Tricia Coyne

Editor: Tricia Coyne

CAMERA: Canon C100 & Sony A7SII 

Cam Newton Foundation:

Most of us would happily admit to dabbing, maybe even super-manning. When the moment’s right, it’s hard to resist. Even if you’re not an NFL fan, you probably know the signature moves of Panther’s quarterback, Cam Newton. What’s truly unique about his character though is his passion to do work off the field with his foundation, The Cam Newton Foundation (CNF). The CNF is committed to enhancing the lives of youth by addressing their educational, physical and social needs.

We were honored to partner with CNF again this year for their annual Charity Weekend. The event kicks off with… a Kick-Ball tournament and is followed by a fabulous gala that features some signature dance moves by Cam himself and appearances from celebrities. The event not only raises significant support for the organization and the kids it benefits, but it leaves a lasting impression that Every 1 Matters.



Project Manager: Geoff Walker

Producer: Jonathan Grubbs

Camera Operator: Michael Grissinger

Camera Operator: Jake Colletta

Camera Operator: Austin Comer

CAMERA: Canon C300 + Sony A7SII

Compass Group:

Even if you have never heard of Compass Group, chances are they have touched your life at some point. Compass Group is the global leader in contract foodservice and hospitality serving millions. They serve award-winning restaurants, corporate cafes, hospitals, schools, arenas, museums, and more.

We partnered with our friends at the Plaid Penguin to create story driven videos that would showcase some of the success stories of Compass Group employees. The videos were intended as a recruitment tool for their website. We worked with Plaid Penguin to ensure that the look and feel of the videos, matched the branding aesthetic that was being designed for the website.

It was important to bring realism and authenticity to each individual story.  This approach enabled viewers, and potential employees, to connect with some of the hard working folks and present all of the opportunities Compass affords to those wanting to grow in their careers.  

Principle filming was done over 3 days at various locations and facilities around Charlotte, NC. Because these were real stories, all interviews and b-roll were shot at working locations with real people.


CLIENT: Compass Group

AGENCY: The Plaid Penguin

PRODUCTION: La Storia Productions


Plaid Penguin Creative Director: Joe Haubenhofer

Plaid Penguin Client Services: Alyse Meyer

LSP Client Services: Geoff Walker

Producer: Molly McKinney

Director of Photography: R.C. Walker

2nd Camera: Michael Crissinger

Key Gaffer: Brett Ray

Camera:  Canon C300 & C100, Sony A7sII

Lenses: Fujinon 19-90mm, Canon EF Lenses


Our friends at the Atypic Craft agency commissioned us to help create 3 comedy web spots for their client, Freightliner Trucks, featuring a few of their prominent NASCAR athletes (a few names, even if your not an NASCAR aficionado, you probably have heard in passing: Dale Earnhardt Jr., Kyle Busch, and Kasey Kahne).

We worked with Atypic and Freightliner from the beginning to craft spots that were specific to each driver and their personalities. Our director, who is a mastermind of comedy and even dabbles in improv in his free time, was instrumental in getting the best performance.

We were presented with some difficult logistical challenges due to the driver’s schedules and some interesting technical quirks with their small co-talent (we don’t want to spoil the punch line, so you’ll have to watch for yourself). We filmed the spots over 3 days, in 3 separate locations, with only an hour allotted to each driver.  It was a hustle but we are very pleased with the results and hope you’ll laugh as much as we did. 



CLIENT: Freightliner  Trucks

AGENCY: Atypic

PRODUCTION: La Storia Productions


Agency Director: Luis Costales

Agency Coordinator: Megan Skelton

Producer: Molly McKinney

Director: Blake Edwards

Director of Photography: R.C. Walker

1st AC: Zach Whiteside

Gaffer: Travis VanSweden

Gaffer: Jim Cote

Grip: Kelly Rubottom

Audio: Geoff Walker

Audio: Kiernan McMahon


LENSES: Arri Ultra Primes

The Classic road shot. It may be cliche, but sometimes you just gotta go for it. #travel #california #wanderlust #tbt #latergram #r3d #LostinLA

The beast car rig! So nice to have this for the high high and low low shots we really wanted. More #bts pics and #framez to come soon.

#bts from the #giordanacycling shoot in California earlier this month. More pics and videos to follow! 

Cruising through the photo archives and decided to post up some past gems from around the world! Hope you enjoy. 

These are some screen grabs from the #redepic from a few shoots down at Palmetto Bluffs in Blufton, SC. This was our second trip down to PB and everytime we go down, we find something else we love about the property and views. Of course it helps when you get to try some slow motion of fires, watch a full on mud fight inches away from your camera and as you would imagine, see some stunning sunrises and high speed boat cruises.

We look forward to the next time we get to adventure here and find another fun aspect of the ever growing property. 

Traveling is so much easier when you have @douchebags by your side. #travel #colorado #airport #planes #luggage

#tbt to our first cable cam, with an old DV camera…a few things have changed since then. #cablecam #griprigs #keepinitrural #production #france

Now we’re cooking with 🔥! #food #cooking #fire #musictoyourmouth

Yesterday, we were filming at the GoPro Motorplex and got to put the new #gopro #hero4 to the test. This was a #screengrab we snagged…just moments before the little guy flew off of the kart and after doing several flips, tuck and rolled onto the grass. It was pretty awesome to see the footage of this go down. Don’t worry, though, no GoPro’s were injured in the making of this scene, but fun was had by all. 

We definately enjoyed using the new cameras. The Silver and Black editions each have unique and great benefits and we are excited to continue using them in all sorts of situations and locations. Cheers to GoPro for another great update of these little beasts.


Fly ✈️ little buddy! It’s the year of the Dragon. #redepic #reddragon #cinema #production

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