Written by Steven Paschall
In 1937 George and Ira Gershwin probably didn’t think that they would change the way an entire country thinks about tomatoes with one line from one of the many songs in the film Shall We Dance. Ever since, the divide between tom-ay-to and tom-ah-to has been about as fundamental to sandwiches as sliced bread.
In 2021 La Storia’s DP and co-founder, RC Walker, traveled to what is known as America’s tomato capital and had a similar experience. True, hours were not spent debating the better pronunciation, though we did compare our Spanish accents of el tomate; but after putting together a documentary-style video for the Fair Food Program in collaboration with the agency Made Outside, a tomato will never quite look the same way to us.