Like so many others, we've learned the hard way that the commercial TV and feature film industry was not built to be pandemic-proof. With a business platform primarily built on large groups assembling from around the world, traveling, and working in close proximity together for days to months on end, we as an industry have had to do some major pivoting to re-think what production will look like from here on out.
And we all have had to ask ourselves the same question: what the actual ...? Sorry, the print-friendly question: how do we create content in an environment where our creatives can thrive and ensure the health, safety, and wellbeing of our employees, our clients and the communities we serve in the midst of this global pandemic?
This was the question we marinated on when our first major production was cancelled in February of 2020, due to COVID-19. And for full disclosure - our team rocked in fetal position for a few days before tackling that question.
It was actually RC's Grandmother who told us the best advice around that time, and got our team back in motion. She said her dad used to always say in times of challenge to "begin by considering the resources you have available". Our business mentor echoed similar council a few months later and encouraged us to think about how this situation could actually be serving us.
For us, we concluded that we had:
Fast forward to December - and we've used that entire list of resources:
There's of course a whole slew of things we'd all probably have done differently had we known what laid ahead of us in 2020. But in the end, it just doesn't matter. One of the best quotes we read this year was this one:
"I think when the dust settles, we will realize how very little we need, how much we actually have, and the true value of human connection." - All Inspired
Grateful to you all. Thanks for helping us discover the silver linings this year and for the lessons we've learned along the way.
- LSP
It is not often that a man can make opportunities for himself. But he can put himself in such shape that when or if the opportunities come, he is ready. -
Molly Mckinney Walker
LSP
CLIENT: Seagate Technology
PRODUCTION: La Storia Productions
CAST & CREW:
Host: Patrick Maka
Creative Director: Daniel Parker
Campaign Manager: Michele Carmella
Product Marketing Manager: Derek Hockman
Senior Manager: Jon Wolfe
Director & Copywriter: Thomas Torrey
Director of Photography: RC Walker
Executive Producer: Molly McKinney Walker
Art Director: Heather Wicken
Editor: RC Walker
Graphics & Animation: Andrew Dicharry
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LSP Takes Home FOUR Telly's at the 41st Annual Telly Awards
La Storia Productions announced today that it has been awarded four 2020 Telly's from this year's 41st Annual Telly Awards.
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