Video gaming has come a long way since those typhoid-infected, snake-infested blunders on the Oregon Trail. Show of hands...how many passengers did you lose to dysentery back then?
Fast forward to 2020, and the video game industry is likely to reach over $300 billion in revenue by 2025, with an audience base of over 2.5 billion gamers around the world. Enter Seagate, a trusted partner of Xbox, PS4, & PC Gaming, who has been developing and perfecting a whole slew of products to enhance the overall gaming experience. So when we won the RFP from Seagate to create their first-ever YouTube series targeted directly at video gamers, it was game on!
We helped determine the overall branding approach for Seagate including the series name, look, feel, scripting “voice”, etc… the very afternoon of the award. Over the course of 3 weeks of pre-production and concepting, we conducted an Internationally casting effort to find our series Show Host, designed the custom Series set (as well assourced all of the materials and completed construction of the set on-location in California). During this time, we also designed the custom graphics animation package and wrote the scripts for all (17) episodes featured in Season 1.
With Production wrapped on-set in California over (1) pre-light and (4) shoot days, we oversaw all Post Production on the series with team members spread across Charlotte, Atlanta, & Denver. And with (17) deliverables ranging from 3-5 minutes in runtime, all with custom graphics and b-roll, this was a hefty lift on a quick turnaround. The Seagate team integrated seamlessly with our post fleet and we all worked together to get season 1 completed in time for the scheduled series debut.