Freight is a crucial part of the infrastructure of our country, yet few people stop to really appreciate it. So when La Storia won the RFP from Centralina Council of Governments to produce this public service announcement in conjunction with the NC Department of Transportation, our team couldn't wait to tell this story.
La Storia handled the Concept & Strategy, Script Writing, Pre-Production, Production, & Post Production on this project. The entire spot was shot in just 3 production days in North Carolina, with the help and support of several key partnerships including American Airlines, the Charlotte Douglas International Airport, Walmart, Piedmont Northern, the NCDOT, the NC State Police, the Cabarrus County Police Department, & numerous local businesses across the Greater Charlotte area. Authenticity was especially important to us for this video, so we cast real workers from the freight community as all of the principle talent featured in this PSA.