Geoff is a true jack of all trades. From brand development and digital marketing to capturing field audio and behind the scenes photos, Geoff loves helping brands create content and connect with others.
Originally from Aspen, Colorado, Geoff began working in the non-profit sector, shortly after graduating from the University of Colorado’s School of Business. He had been working at an organization for several years, helping people with disabilities (and making the rest of us feel a tad guilty about our life choices), when his brother, RC, called from France. He asked Geoff if he wanted to start a video production company together... a slightly wild notion considering neither of them had any professional video production experience at the time.
Nevertheless, the brothers decided to go for it and founded the company in 2011. When it came time to come up with a name for this new venture, the brothers knew they wanted their videos to focus on “the story”. Geoff had studied in Italy and when he said “la storia” aloud one night over wine - it had a special ring to it that resonated with them. It could have been wine. But it was also way easier to pronounce than “the story” in French - where RC had spent some time. So the name La Storia Productions stuck.
Today, in addition to serving as a Founding Partner of La Storia, Geoff is also the full-time Digital Content Manager & Production Coordinator for Giordana Cycling. In his free time you can find him road cycling, mountain biking, skiing, and spending time with his wife and their dog, Ralphie.