We worked with Atypic and Freightliner from the beginning to craft spots that were specific to each driver and their personalities. Our director, who is a mastermind of comedy and even dabbles in improv in his free time, was instrumental in getting the best performance.
We were presented with some difficult logistical challenges due to the driver’s schedules and some interesting technical quirks with their small co-talent (we don’t want to spoil the punch line, so you’ll have to watch for yourself). We filmed the spots over 3 days, in 3 separate locations, with only an hour allotted to each driver. It was a hustle but we are very pleased with the results and hope you’ll laugh as much as we did.