Freightliner:
Our friends at the Atypic Craft agency commissioned us to help create 3 comedy web spots for their client, Freightliner Trucks, featuring a few of their prominent NASCAR athletes (a few names, even if your not an NASCAR aficionado, you probably have heard in passing: Dale Earnhardt Jr., Kyle Busch, and Kasey Kahne).
We worked with Atypic and Freightliner from the beginning to craft spots that were specific to each driver and their personalities. Our director, who is a mastermind of comedy and even dabbles in improv in his free time, was instrumental in getting the best performance.
We were presented with some difficult logistical challenges due to the driver’s schedules and some interesting technical quirks with their small co-talent (we don’t want to spoil the punch line, so you’ll have to watch for yourself). We filmed the spots over 3 days, in 3 separate locations, with only an hour allotted to each driver. It was a hustle but we are very pleased with the results and hope you’ll laugh as much as we did.
CLICK TO WATCH
#freightlinertrucks
CLIENT: Freightliner Trucks
AGENCY: Atypic
PRODUCTION: La Storia Productions
CAST & CREW:
Agency Director: Luis Costales
Agency Coordinator: Megan Skelton
Producer: Molly McKinney
Director: Blake Edwards
Director of Photography: R.C. Walker
1st AC: Zach Whiteside
Gaffer: Travis VanSweden
Gaffer: Jim Cote
Grip: Kelly Rubottom
Audio: Geoff Walker
Audio: Kiernan McMahon
CAMERA: RED Dragon 6K
LENSES: Arri Ultra Primes
